You know the importance of safety but how do you and your safety personnel communicate that to those on the front line and field people that come face to face with safety issues everyday. Dr. Brinkman will show you how to communicate in a way that makes the safety message stick.

With his entertaining, stand-up-comedy style that he is famous for, Dr. Rick Brinkman demonstrates compelling communication. He interacts with the audience so they can see how those compelling skills affect them. People in the audience are spellbound at the communication power they are capable of and Dr. Brinkman helps them apply it to "the safety meeting".

Who should attend: Anyone who must communicate about safety. This program is aimed at your safety coordinators, safety supervisors, safety volunteers, and safety professionals.

Dr. Brinkman's clients in Safety include: the US Department of Energy, Potlatch, Pacific Power, the Forest Products Association, NW Transmitters, and more.

The program includes "The Eight Rules of Compelling Communication":

Rule #1: Make Anchors on Purpose
* Anchors are associations like the song you hear that takes you back. How to purposely make anchors to safety.
* Anchoring ideas.
* Anchoring with repetition.
* Anchoring with humor: a joke or funny story that makes a point causes the idea to stick, and the joke may be repeated so it causes repetition.
* Anchoring with your body and hands.

Rule #2: Your entire body is a communication device
* The power of the 55, 38, 7, in a safety meeting:
55% how you look.
38% how you sound.
7% what you say.

Rule #3: Blending
* How to utilize blending to get past people's resistance to "having heard this already" or "another safety meeting". How to turn those thoughts around at a safety meeting by:
* Meeting people where they are.
* Understanding.
* Speaking what is in their mind.

Rule #4: Voice tone
* The Power of Positive projections in influencing people's behavior.
* How to use your voice tone to project positive on people so that they will remember to think safety.

Rule #5: Master your internal states with anchoring
* How to eliminate any nervousness you might have being in front of the group.
* Utilizing a "model" to create confidence in front of the group.

Rule #6: Language
* The hidden power in language: how to subtly but firmly move people in the direction of safety by the structure of your communication.
* Presuppositions: buried assumptions that affect our behavior.
* Embedded Commands: how to utilize the normal but hidden suggestions in language that are the hallmark of effective communicators.

Rule #7: Take responsibility for the room
* How the actual room setup affects your message and the attitude by which people perceive it.
* Unconscious anchors that fire due to room set up, classroom, theatre, conference, u shaped, and how to make it work to your advantage.
* How to get rid of “it's always been that way” mentality.
* The secret of Llama dung: what it is and how to avoid it.

Rule #8: Take the opportunities to practice
* Creating a personal action plan to continue mastering your communication effectiveness over the weeks following the program.

Dr. Brinkman's "Inspiring Safety" will be fun and make a positive difference in your organization.

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